Site Information

How Do I Choose a Subscription?

Freshwater Lure of the Month Club

If your fisherman typically fishes in freshwater lakes, streams or ponds, or fishes in inland locations (not a coast), this is the lure for him!

Types of fish most often caught in freshwater include Bass, Bluegill, Catfish, Cod, Shad, Trout, and Walleye


Saltwater Lure of the Month Club

If your fisherman casts lines into the ocean or other bodies of saltwater, typically along either the East or West Coasts, this is the lure you’re looking for. 

Types of fish most often caught in freshwater include Bonefish, Redfish, Salmon, Snook, Tarpon, and Tuna.

Saltwater fishermen typically fish for larger fish and need heavier bait for their big catch. That’s exactly what we provide, with each lure carefully selected by professional saltwater fishing guides.


Freshwater Fly of the Month Club 

Fly fishing is possible in many bodies of water, but you’ll often find fly fishers far away from civilization, enjoying the peace, tranquility, and natural body of the stream, lake, or river they are fishing in.

You will typically see your fly fishermen wearing waders, casting their fly to catch bass, salmon, or trout, though depending on the body of water a fly can be used to catch many different types of fish.



 Each Lure of the Month is Selected by Top Fishing Guides from Throughout North America. Only the best lures are selected. If you don't know which one to select, please don't hesitate to Contact Us and we will help you to decide in seconds!

    There are no products in this category.