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  • The Freshwater Lure of the Month is the Perfect Gift for the Hard to Shop for Fisherman!
  • Each Month, the Fisherman Receives one new High Quality Fishing Lure to take out on the Water and Catch some big fish!
  • Three of our boxes and showcasing the many different styles of lures that we feature.  With our lures, he will catch more bass, trout, walleye, carp, you name it!
  • This box showcases the variety of fishing lures we feature each month.  He will receive one per month for the duration of his order.
  • The total package! This image shows the contents of the gift:
-The personal greeting card on the left, shipped out the day you order!
-The beautiful packaging that each special lure of the month gift gets shipped in, as well as the history card
- 6 of the most popular lures of the month that makes this the ultimate fishing gift for fishing enthusiasts!
  • This box showcases what a package and gift card look like as they get ready to be shipped right to his door every month.  The gift that keeps on giving!
  • The personal greeting card is a great addition to the product.  Include your personalized note so he knows you are thinking about it.
  • The Perfect Fishing Gift for the Hard to Shop for Fisherman

Freshwater Lure of the Month Subscription

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Product Description

Looking for a gift for the fisherman that has everything? Whether your fisherman prefers casting into a lazy river, a serene lake or a secluded fishing pond, the Freshwater Lure of the Month Club is that perfect fishing gift.

Each month, a new fishing lure arrives right to their door and comes carefully packaged in an attractive card stock collector's box. Inside he'll find a premium lure crafted by top manufacturers along with a history card that details the history of each lure and how it is used.

His fishing gift subscription will include premium lures such as the Chug Bug, Flatfish, Deep Baby N, Husky Jerk, Dardevle and Jitterbug. Each with its own colorful history and helpful hints. It's almost like walking into an old tackle shop and learning the secrets of a lost time.  For examples of past lures of the month, check out the Fishing Enthusiast blog!

Click here to see past Freshwater Lures of the Month!

Simply use the selection tab to choose what month your 3, 6 or 12 month fishing subscription should start. Fishing gifts can be personalized by writing in your own message to be delivered with your subscription.

Fishing gift subscriptions ship monthly between the 15th and 20th of the month.


  • A Fishing Gift Card is sent with a personalized note from you the day that you purchase
  • Choose from 3, 6, or the *NEW* 12 month subscriptions
  • Each lure comes in an attractive card stock fishing gift box
  • One Premium Freshwater Fishing lure delivered each month
  • Attractive note card with a detailed history of each fishing lure
  • FREE SHIPPING with subscription!

Product Reviews

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  1. The Value is in the Details 5 Star Review

    Posted by on 27th Jul 2012

    It would be hard to imagine a more clever way to keep a fishing enthusiast on the edge of his/her seat each month than this particular gifting concept. I wait anxiously for the arrival of my next lure, but not just for the lure itself. Included is a brief history of the lure as well as instructions on how to most effectively utilize it. The lures are also matched to the general meteorological conditions throughout the year so you can put them to use immediately. Imaginative lures with great protective packaging. Well done, Dave!

  2. Great Thanks 5 Star Review

    Posted by on 10th May 2012

    As I searched for the valentines gift for the angler in my life, I came across several ideas for shirts and mugs that just didn't quite express what I was trying to say...and then I found lure of the month, classy well though out and a way to remind my angler I love him every month for the next year! Now hopefully he lets me borrow his lures! Thanks!

  3. Great Gift. 5 Star Review

    Posted by on 23rd Feb 2012

    What a cool surprise when I opened up my mailbox the day before Fathers Day. The Freshwater Lure of the Month Club is a great gift...very cool packaging...and I loved reading about where the lure came from and how to fish it. I look forward to receiving more gifts in the future!

  4. Perfect Gift 5 Star Review

    Posted by on 23rd Feb 2012

    Your Freshwater Lure of the Month gift was perfect. Our client was surprised and even I was impressed with your packaging. Keep it up. We'll be back.

  5. pretty awesome 5 Star Review

    Posted by on 23rd Feb 2012

    bought the 3-month for my boyfriend's birthday, he's an old fashion-kinda guy and got SO excited that the lures came in the mail. he's also forgetful so every month it surprised him all over again :) great present, not sure how i'll top it this year. :)

  6. ABSOLUTELY GENIUS !! 5 Star Review

    Posted by on 14th Feb 2012

    Without a doubt...this gift is a huge hit! If you know someone that loves to fish...stop looking here. I got this for a friend and the excitement in his eyes said it all. Most importantly you will get GREAT customer service here. They are dedicated to making their customers happy. I have 100% honestly never had a better experience with a company. Thank you so much..this gift idea is pure genius!

  7. My Grandpa Loves It! 4 Star Review

    Posted by on 6th Feb 2012

    My grandpa loved the gift, and is liking them - even though he says he hasn't gotten to use them yet. : (. It was a great gift idea!

  8. Thanks! 5 Star Review

    Posted by on 6th Feb 2012

    Just want to express my appreciation of this great concept and great lures! My son gave me the Lure of the Month package. Today I used the Deep Baby Thunderstick (May). It's a killer in our local pond. At the 6th bass caught this morning, a large largemouth, it broke the line as I was attempting to pull in up from the water for a good photo (catch and release..was a bit too quick). Thanks!!

  9. Great birthday gift, thanks! 5 Star Review

    Posted by on 30th Jan 2012

    My son did get his lure and enjoyed the packaging too. He is looking forward to the next arrivals. I am grateful for your willingness to ship the first lure in time for my son's birthday. It arrived at exactly the right day!

  10. AMAZING! 5 Star Review

    Posted by on 30th Jan 2012

    THANK YOU THANK YOU THANK YOU! What an AMAZING gift! My father is so hard to buy for and he absolutely LOVES this! You have made me a proud gift giver.

Previous | Showing reviews 11-20 of 20

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