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  • The Freshwater Lure of the Month is the Perfect Gift for the Hard to Shop for Fisherman!
  • Each Month, the Fisherman Receives one new High Quality Fishing Lure to take out on the Water and Catch some big fish!
  • Three of our boxes and showcasing the many different styles of lures that we feature.  With our lures, he will catch more bass, trout, walleye, carp, you name it!
  • This box showcases the variety of fishing lures we feature each month.  He will receive one per month for the duration of his order.
  • The total package! This image shows the contents of the gift:
-The personal greeting card on the left, shipped out the day you order!
-The beautiful packaging that each special lure of the month gift gets shipped in, as well as the history card
- 6 of the most popular lures of the month that makes this the ultimate fishing gift for fishing enthusiasts!
  • This box showcases what a package and gift card look like as they get ready to be shipped right to his door every month.  The gift that keeps on giving!
  • The personal greeting card is a great addition to the product.  Include your personalized note so he knows you are thinking about it.
  • The Perfect Fishing Gift for the Hard to Shop for Fisherman

Freshwater Lure of the Month Subscription

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Product Description

Looking for a gift for the fisherman that has everything? Whether your fisherman prefers casting into a lazy river, a serene lake or a secluded fishing pond, the Freshwater Lure of the Month Club is that perfect fishing gift.

Each month, a new fishing lure arrives right to their door and comes carefully packaged in an attractive card stock collector's box. Inside he'll find a premium lure crafted by top manufacturers along with a history card that details the history of each lure and how it is used.

His fishing gift subscription will include premium lures such as the Chug Bug, Flatfish, Deep Baby N, Husky Jerk, Dardevle and Jitterbug. Each with its own colorful history and helpful hints. It's almost like walking into an old tackle shop and learning the secrets of a lost time.  For examples of past lures of the month, check out the Fishing Enthusiast blog!

Click here to see past Freshwater Lures of the Month!

Simply use the selection tab to choose what month your 3, 6 or 12 month fishing subscription should start. Fishing gifts can be personalized by writing in your own message to be delivered with your subscription.

Fishing gift subscriptions ship monthly between the 15th and 20th of the month.


  • A Fishing Gift Card is sent with a personalized note from you the day that you purchase
  • Choose from 3, 6, or the *NEW* 12 month subscriptions
  • Each lure comes in an attractive card stock fishing gift box
  • One Premium Freshwater Fishing lure delivered each month
  • Attractive note card with a detailed history of each fishing lure
  • FREE SHIPPING with subscription!

Product Reviews

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  1. Birthday Gift! 5 Star Review

    Posted by on 21st Jan 2015

    When you also have to buy for someone who has a Christmas birthday it can be daunting to find another gift...however, this gift was perfect for my avid fisherman. He absolutely thought this was an amazing gift and asks every couple of weeks if his next lure arrived. He says the only problem is that this gift is also very tormenting, as all the lakes here in Wisconsin are frozen over this time of year and he has to wait for Spring.

  2. Gift for a supplier 5 Star Review

    Posted by on 20th Jan 2014

    I heard the first lure was great and he is looking forward to getting a new one each month. the only issue was he did not get the gift card so he didn't know who it was from until we asked him about it which was a bit of a bummer. Very quick service and a great gift for an avid fisherman. I would recommend it to anyone.

  3. Perfect Gift! 5 Star Review

    Posted by on 27th Nov 2013

    I purchased this as a gift for my dad for Father's Day. He is one of those guys extremely hard to buy for, but he loves fishing. He LOVED it! I ended up getting another 3 months for him on his birthday. Purchased a display case for him for Christmas to show them off. Definitely a great gift for fisherman. I will be using this company again. Very satisfied!

  4. The product is excellent, and the service wonderful. 5 Star Review

    Posted by on 24th Oct 2013

    I had a small problem with the website in the beginning. However, it was taken care of as soon as the company was aware of it.

    My husband was very excited to receive his fishing lure. We live in AR, and he went on a fishing trip this week. His new lure is top on his list to try.

    This is a a very fun gift idea for that fisherman in your home.

  5. Best Christmas Present EVER! 5 Star Review

    Posted by on 26th Sep 2013

    I purchased this for my husband for Christmas last year. It's the best thing I ever gave him. He loves it and waits for his new lure every month. I've already purchased it for Christmas this year!

  6. great idea! 5 Star Review

    Posted by on 6th Aug 2013

    This was a huge hit with my fiancé. He LOVES them! Every month he waits for them to come because he knows they're going to be so cool and different and he will be able to catch something :)
    Even though you're buying online you feel like you're dealing with the company one on one. If you have any questions they are answered quickly and personally.
    Will definitely buy again

  7. Freshwater lure of the month is a hit! 5 Star Review

    Posted by on 27th Feb 2013

    I purchased the Freshwater lure of the month as a Christmas gift for my husband. What a hit! If you want to make a fisherman happy this is the gift. He looks forward to his new lure every month. It's a gift that keeps on coming!

  8. Best Gift I've Ever Given 5 Star Review

    Posted by on 5th Dec 2012

    A phenomenal idea from a PHENOMENAL company!! I can't say enough good things about this gift. My son loves to fish streams and lakes and I had NO IDEA what to get him and why. THIS WAS IT! HE LOVED IT! Thank you so much, I will be back.

  9. Great gift - Great customer service 5 Star Review

    Posted by on 7th Sep 2012

    My brother-in-law eats, drinks and sleeps fishing - so this was the perfect Christmas gift for him! He loves trying new gadgets that will help him on his quest to catch that big fish that got away . . .The lures are so nicely packaged that he has kept some of them for displaying in his "fishing" themed home office. The company and David are wonderful to work with; their personal approach to customer service is fantastic and much appreciated!

  10. Best Company around!! 5 Star Review

    Posted by on 3rd Aug 2012

    I have an autistic 8 year old son who loves to collect Fishing Lures. He wanted to join a fishing club. I emaile several places. Dave was one of the only ones who got back with me. The other ones who did, basically argued with me told me how my son would not benefit from something like this. My son loves it!!!! He waits and waits for his Lure to come. By the end of the month he is on pins and needles he is so excited. This is wonderful for both kids and adults! I couldn't imagine a better present to give a fisherman or collector! If you are thinking about, don't hesitate. They are wonderful here!! Dave was so helpful to me helping me to decide on things. It was one of the best things I have done for my son. If you have fisherman in mind, definitely join. It's basically getting a present in the mail once a month. who wouldn't love that? The Lures are absolutely beautiful and well worth the price too!

Showing reviews 1-10 of 20 | Next

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